The Fair Pint Campaign

Effective Lobbying

Often the best way to lobby Parliamentarians is from the grass-roots up, as they are much more likely to respond to issues affecting their constituents.

A united response from publicans at a local level, and meeting with your MP should help to raise the profile of the ‘Fair Pint’ campaign in Westminster, particularly if done in large enough numbers.

Through local lobbying, you can highlight and raise awareness of the key issues of the campaign. Local lobbying activity can help you to build relationships and influence with your local MP, and spur them into action on behalf of the campaign.

 
 
   
Download Our Sample Letter
 
 

Contacting your MP

MPs represent an average of 60,000 people and receive hundreds of letters, telephone calls, e-mails and invitations every week.  Most MPs have offices both in their constituency and in Westminster.

They are usually required to be in Parliament from Monday to Thursday each week, when Parliament is sitting (which roughly coincides with school terms).   Friday is spent in the constituency, giving MPs a chance to have meetings with their staff, attend local events and hold surgeries for constituents.  Many MPs also make themselves available over the weekend for events, meetings and surgeries. 

You may already know your local MP and may have made contact previously.  If you do not know who your local MP is, the easiest way to find out is to use the MP “locata” service on the Parliament web-site at:

http://findyourmp.parliament.uk/commons/l/. This service also links to contact details and biographical information about MPs.

Contact with your MP can be through correspondence or in person.  Correspondence is the best method of contact if you wish to maintain a process that can be traced and kept current during holidays etc. when an MP’s office may be closed.

Making contact with the MP in person is an effective way of building a good relationship and encouraging them to take up the issues you want to raise.  However, it is important to make contact in a way that is timely and organised. 

The sample letter provides a template with which to write to your MP, asking them to support the campaign, and requesting a short meeting.

Sample MP letter

[ADD NAME OF MP]
House of Commons
London
SW1A 0AA

[DATE]

Dear [ADD MP’S NAME]

Fair Pint’s Call for Action on the Tie

I am writing to you as a local constituent and publican to ask you to support the campaign to ensure fairness for UK landlords and consumers who suffer as a result of ‘tied lease agreements’.

I am the tenant of the [ADD NAME] pub in your constituency. The pub is tied in a lease agreement with [ADD NAME]. My situation is common to many pub tenants in the UK: approximately, 24,000 British pubs (37%) are owned by pubcos. 

“Tied” landlords have no choice but to buy their beer, and often other products, from the pubco even though they can buy the same products cheaper elsewhere.  The dominance of the large “pubcos” over the pub market has resulted in an unfair and uncompetitive arrangement for tied pub landlords and consumers alike. 
I am a supporter of the Fair Pint Campaign which represents the interests of tied landlords and is campaigning for intervention in the pub sector to allow free competition and to ensure that the relationship between pub tenants and pub owning companies is a fair one. 

Last year, the Business and Enterprise Select Committee published a report on pub companies which was very critical about the way in which they run their businesses.  The Committee concluded that the combination of the high cost of beer and other supplies to tied tenants along with high rents means that most tied publicans are facing serious financial difficulties.

The Committee carried out a survey of tied publicans which found that 78% of lessees were dissatisfied with the tie.  The survey found that 67% of tied publicans were earning less than £15,000 a year from their pubs.  Even when pubs had a high turnover the return for the tenant was low with 50% of tenants whose pubs had a turnover of more than £500,000 a year earning less than £15,000 a year.

The previous Government promised to introduce legislation to regulate the relationship between pub companies and their landlords if the industry failed to bring forward changes on a voluntary basis and coalition Government have indicated that they will also consider legislation if the industry shows itself to be unwilling to reform itself.

Whilst I welcome these undertakings, I believe that the Government need to send a clear message to the industry that it will not stand by and see the UK pub sector destroyed as a result of the pubco business model.  We believe that Ministers need to make it clear that they are prepared to refer the industry to the Competition Commission and to legislate to give tenants the option of running pubs on a free of tie basis and to ensure that fairness in the methodology for setting rents in the sector.

I urge you to write to Vince Cable to ask him to make it clear that the Government is prepared to take action to secure the future of pubs through UK intervention to the market to allow proper competition to ensure the relationship between tied publicans and the companies who own their pubs is a fair one.
Yours sincerely

[ADD YOUR NAME]

Meeting with your MP

Local lobbying activity is an important opportunity to secure action and continuing support from your MP.  You should prepare, in advance, a list of ways in which you want him/her to help you and then try to get their commitment.

Meetings with MPs will tend to be quite business-like and they will expect a case to be put to them, outlining the issue, the effect it will have upon the publicans and the public and why they should become involved.

When raising issues with your MP, you should aim to win his/her commitment to one or more of the following actions:

  • To write to the Secretary of State for Business Innovation and Skills  highlight the issues you have raised.
  • You can ask your MP if they are able to table a Parliamentary Question, either an Oral Parliamentary Question, at question time to the Department for Business, Enterprise and Regulatory Reform, which takes place every four weeks when Parliament is sitting, or a ‘Written Parliamentary Question’ which can be tabled at any time.
  • You can inform your MP that you are planning to send a press release on the meeting to the local paper, and ask whether they would be prepared to be quoted in this press release.
  • If you are based in Scotland or Wales, you can let your MP know whether you have had any previous contact, or whether you are intending to contact your MSP (Member of the Scottish Parliament) or AM (Assembly Member).
  • It is obviously very important to thank your MP for their time in meeting with you and to recognise their efforts on your behalf.  

The local media

Download a sample press release as a Microsoft Word file here

The local media can be a key part of your local lobbying activity.  For example, if you are meeting with your local MP in your pub, you may want to invite local press to send journalists and photographers. 

A media dimension can also be a helpful way to encourage the MP to engage in the issues.  If, for example, the MP is participating in a media interview, he/she will want to sound knowledgeable and interested in the issues and will need to say how he/she intends to take up the issues.

In planning media contact, you need to identify all possible outlets for your story from mainstream local papers to the trade and free press, and radio and TV stations.  Remember, no outlet is too small: often the free newspapers circulated in residential areas are more widely read than national dailies.

Do you have any media contacts already?  Personal contacts with journalists, whether from previous coverage, family and friends or just a friendly phone call, can be the quickest way to a story.  If not, identify the contact name of the right person for your type of story.  This is not difficult: just looking through your local paper you will see the “by-line” of journalists next to the stories they write, and this should help you to identify who is writing on similar themes to yours.

If you are “cold-calling” a newspaper, or local radio, just ask for the name of the most relevant person to your story – such as the news editor/desk for tomorrow’s or future news stories; the features editor for longer, more discursive articles, or the picture editor for photocalls. 

It is important to involve, and where appropriate, give prior notice to people you are involving in media activity.  For example, your MP may be able to supply contact information for the local media outlets, or will be prepared to issue a press release to support your cause. 

If you are involving the media, you should consider what photo opportunities there will be (ie who will be available for photographing where, and what they will be doing) and how this relates to the issues you are raising with the participants. You would need to explain what makes for a good photo opportunity. You could also make your own arrangements for a photograph, such as by taking your own digital camera.  These pictures can then be emailed to local media.

Checklist of activity

Before the MP visit

  • Use sample letter to write to your local MP.
  • Follow-up the letter with a phone call to MP’s office, after 2 weeks, to arrange appropriate time/ date for visit.
  • Identify the appropriate local media and inform them of intended visit.
  • Work out the key points and actions that you would like the MP to take away from the event.

After the MP visit

  • Agree a press release for issuing to the local media.
  • Write to the MP to thank him for the meeting, setting out the key messages and actions discussed.
 
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Copyright the Fair Pint? Campaign 2010